Established in 2007, The Big Idea Factory is a strategic and tactical marketing and new product development consultancy focused on identifying and building growth opportunities for small to mid-sized consumer goods companies.

We specialize in:

  • New Product and Business Development
  • Creativity, Innovation and Design
  • Competitive, Market and Trend Analysis
  • Brand Positioning, Naming and Marketing
  • Licensing Assessment and Acquisition
  • Strategic and Operational Planning
  • Sourcing and Factory Qualification
  • Project Management, Regulatory and Import

To meet our clients’ needs and requirements, the Big Idea Factory staffs each assignment with highly specialized professionals from our network of affiliated independent consultants, and either functions as a retained “outside/inside” team, interfacing daily with company resources, or delivers specific phased projects on a completely outsourced basis.